just your friendly neighbourhood multi-hyphenate who loves brand world-building.
I bring ideas to life from the first spark to the final cut, making work that feels real, looks great and connects with audiences it’s made for.
I work at the intersection of three worlds: filmmaking, performing and marketing. Together, they shape how I tell stories, build brands and connect with audiences on and off screen.
Content Strategy
My third lens is marketing. I’ve worked in agency and brand teams to craft social media and content for major brands, leading campaigns that are not only creative but also strategic and data‑informed. I’m interested in how stories move people to follow, share, sign up or buy – and how brand voice, platform choices and timing all play a role. I enjoy turning insights and analytics into ideas, and ideas into content that actually drives growth.
Bringing these three skillsets together means I can look at a project from multiple angles at once: as a filmmaker, as a performer and as a marketer. The result is work that aims to be emotionally true, visually strong and strategically effective.
Content Producer
As a director and creative producer, I lead the end‑to‑end making of hundreds of pieces of video content: from short‑form social clips and digital series to high‑volume YouTube channels and branded campaigns. I’m comfortable moving between concept, script, shoot and edit, and I love shaping visuals, pacing and tone so that each piece feels distinctive and alive. Whether it’s a 15‑second Reel or a long‑form episode, I think in terms of story, rhythm and emotional payoff.
As a seasoned performer, I've led productions on global stages, TV screens and commercials. Performing has trained my creative instincts to respond to realtime behaviours and reactions. Always the most responsive energy in the room, it’s sharpened my communication and people skills, which all feed back into how I direct, collaborate and problem solve for brands and people.
Performer
Reshmi Joshi in 'Code of Silence', for iTV
Rani Das in 'The Empress', for The Royal Shakespeare Company
Anne in 'When Mountains Meet' for Celtic Connections
