Selected
Projects
I’ve designed across multiple mediums and tools, creating logos, branding collateral, branded merchandise, clothing and interior/exterior brand spaces. Clients include Phizzical Productions, OYO Rooms, DSCL Industries, American Express and Chef Sanjeev Kapoor's Sanjeev Kapoor Khazana
OYO Coasters
PROBLEM: OYO Rooms- an Indian budget chain hotel was struggling with product theft across properties.
SOLUTION: Create strong brand recall by designing custom brand merchandise that are unmistakably OYO, playfully vibrant and hard to get away with stealing.
OYO Merchandise Shelf
Proposal: In a hostel style communal lobby, OYO mnemonic inspired merchandising shelves would POP and help with partner collaborations
Concept, Illustrations and proposal by me
Tools used: Ai, Ps
OYO Interior Design
Problem: An OYO Room did not stand out in a regular hotel, and customers were being duped into staying in regular rooms without OYO amenities.
Solution: Standardise OYO Room by using colours so that an OYO Room instantly stands out in any property. Created Edward Hopper inspired colour palette for a standard OYO Room.
OYO Furniture
As art of OYO interiors, I also proposed custom outdoor furniture designs for Flagship OYO properties
Tools Used: Ai, Ps, AutoCad
OYO Staff Uniform Design
Problem: In Flagship Oyo Hotels, the staff needed to look more polished and professional.
Solve: I proposed 2 uniform designs for that could work for Male and Female staff.
Tools used: Ai, Ps
OYO Care
Problem: OYO's in house cleaning service was exceptional, and unknown.
Solution: Name the service and design collaterals that could be placed around OYO hotels to create awareness about the service. We alos proposed a Tempo van service.
Tools used: Ai
OYO Web Banners
Web Banners for OYO Rooms to paid/unpaid media. Copy + Design done by me.
Tools used: Ps, Ai
OYO Toiletary Bag Design
Problem: Hotels are long victims of stolen toiletaries. We thought this was a great marketing opportunity and yet another OYO merchandise.
Solve: A toiletary bag that is sttractively branded for high brand recall.
Tools used: Ai, Ps
American Express
Concept Design for American Axpress Airport Lounge at Indira Gandhi International Airport in Delhi, India.
Tools used: Ai, Ps
DCM Shriram Brand Identity
Problem: DCM Shriram and all their subsidiary brands produced raw material that was bought mostly by Indian farmers and condtruction workers- in India, a largely illiterate community.
Solve: Show products through mnemonics in the logo
I completely redesigned the mother logo as well as subsidiary logos for DCM Shriram. These designs were picked up by the client.
Tools used: Ps, Ai
Nandigram
Poster and Flier design for Nandigram- an NGO to protect cows in Gurgaon, India
Tools Used: Ps, Ai
Postcard Design
Postcard designs inspired by a trip to South Africa in 2012.
Tools used: Ai, Ps
