About Us
Social is where strategy meets culture.
We bring together creative ideas, strategic thinking and a deep understanding of how people behave online to build social brands that people actually want to engage with.
From defining the strategy to developing the idea and making the work, we work across the whole process: creating social that feels human, culturally relevant and impossible to ignore.
Built for social. Built around people.
Meet the Team
Different disciplines. One social mindset.
Our team brings together social strategy, creative production, community, culture and storytelling, with experience spanning global brands, entertainment and the creator world.
Founder & Social Lead
Tanya Katyal
Tanya is a Social Creative and Strategy lead with the rare combination of strategy, hands-on production and talent experience. She has led agency and in-house creative teams to produce 1000+ thumb-stopping creatives rooted in audience-culture. Her strategic vision grew social audiences for Netflix India by 21M+ (YouTube 2M→15M and Instagram 1M→6M) in 3 years.
Consultant: Communty Expert
Eric Furtado
Eric Furtado is a social media marketing professional with 9 years handling some of the world’s biggest brands. He led Netflix India’s Community Management Team, shaping their sassy, witty and wholesome persona and growing their Twitter 300% to 1 million followers in less than a year. As the current Social Media Lead for Duolingo India, his work includes the viral Streak Revival campaign and viral partnership campaign with telecom giant, Airtel.
In his free time he enjoys reading, playing with dogs, travelling, and ironically posting on his Instagram.
Writer/Producer
Ishan Ganjoor
Ishan Ganjoor is BAFTA nominated writer/producer. He co-wrote, and executive produced ZONERS, a BBC Comedy Short Film. It has since had a double episode commission from BBC Comedy for a TV series. He is developing a number of other ideas for film/tv. He started his career working in digital marketing and programmatic with Spotify and Havas Media.
Our Clients
