With over 10 years of experience building content and social brands across entertainment, lifestyle and technology. 

I started out in content production, so I’ve always been close to the work- developing ideas, producing and directing content, working with talent and creators, and understanding what makes something work on a platform. 

Over time, my work has evolved from hands-on production to strategic thinking- turning audience behaviour and cultural moments into content that builds communities, drives engagement and delivers real impact.

I’m now focussed on bringing all of that together- strategy, creativity, social culture and execution to build social brands that people actually want to engage with.